Alpena Early College Marketing Pathway

Sell, sell, sell!

Opportunities in marketing have never been better. According to the U.S. Dept. of Labor, marketing and sales occupations are two of the fastest growing fields. The Marketing course will prepare you for the retail world. It involves developing personal marketing skills and techniques, preparing advertising and promotional activities, buying merchandise for resale in the school store, presentations from vendors, inventory control, creating displays and learning cashier skills. You will take what you learn in class and put it into practical experience in the school store.

The Advanced Marketing courses allow you to apply your skills learned from the prerequisite class, Marketing. You take your leadership and management skills to work in the school store, an actual school-based business, The Campus Closet. Learn by doing! Learn various selling techniques, cash register operations, customer service, advertising, inventory control, display and managerial decision making. Gain the skills you need for a future in sales and marketing.

Recommended High School Classes
Marketing - 9th, 10th, 11th or 12th grade elective

(Course counts towards fulfillment of the Visual, Performing and Applied Arts Requirement)
(Course counts towards fulfillment of the Economics requirement for graduation)
(Course may earn college credit through College Articulation)
This course will take students through the dynamic world of marketing and merchandising. Real world marketing will be a part of every class through the use of the Internet, computer simulations, projects and guest speakers. Topics to be covered include marketing information management, distribution, market planning, promotion/social media, product/service management, pricing, selling, risk management, finance and economics applied to business situations. Students will have the opportunity to become members of the Alpena DECA chapter, a student organization designed to prepare students for the fields of marketing, merchandising, entrepreneurship, and management. Students will have the opportunity to gain introductory experience within the Campus Closet, our school store.

Advanced Marketing VEI (Sports and Entertainment) - 10th,11th or 12th grade elective

This course meets the Math Related Requirement when taken in a student’s senior year.
(Course counts towards fulfillment of the Visual, Performing and Applied Arts Requirement)
This one year course is designed to provide training in developing a virtual sports and entertainment business through VEI. VEI entrepreneurs learn by doing! This simulated business replicates all of the functions and demands of a real business in both structure and practice, from product development, production and distribution to marketing, sales and human resources, finance and accounting. As “employees” of a virtual business, students are accountable for their company’s management and performance, through a web based banking system that connects 5,000 student run businesses around the world. Our school will develop sports and entertainment products “virtually” and will “sell” to other VEI programs around Michigan and the world! Our school may participate at a trade show event held in the fall/winter as well as sports/entertainment field trips. It is strongly recommended that students become members of the Alpena DECA chapter, a student organization designed to prepare students for the fields of marketing, merchandising, entrepreneurship, and management. Students may be responsible for personal expenses when participating at events beyond the classroom. Prerequisite: Marketing, DECA application and membership is strongly recommended.

Advanced Marketing SBE (Campus Closet) - 11th or 12th grade elective

(School Based Enterprise: Campus Closet)
This course meets the Math Related Requirement when taken in a student’s senior year.
(Course counts towards fulfillment of the Visual, Performing and Applied Arts Requirement)
This one year course is designed to provide training in managing the operations of a retail store under real conditions in the school based enterprise, Campus Closet. Course topics include: business communications; retailing, budgeting, purchasing, pricing, and sales analysis; visual and display design, marketing research, advertising and management. It is strongly recommended that students become members of the Alpena DECA chapter, a student organization designed to prepare students for the fields of marketing, merchandising, entrepreneurship and management. Students may be responsible for personal expenses when participating at events beyond the classroom.
Prerequisite: Marketing, Concurrent enrollment in and/or Adv Marketing Sports and Entertainment VEI, DECA application and membership is strongly recommended

Advanced Marketing Sport & Entertainment VEI and Advanced Marketing SBE may be taken simultaneously to form a two hour block and can be selected in multiple years (Year 2 and Year 3). When selected for Year 2 and Year 3, students will take on leadership roles for Campus Closet and/or the virtual business.

Continuing at ACC
CTE Marketing Progam Completers

Successfully complete the Marketing program and earn 3 credits at ACC for Intro to Marketing (BUS 241) AND 3 credits for Introduction to Business (BUS 121)

Choices!
Earn a certifcate, an Associate Degree or a Bachelor's Degree!
Small Business Management Certificate

ACC Program of Study

Associate Degree in Marketing

ACC Program of Study

Continue on for a 4 year degree

Marketing at LSSU

Your Future

The median salary of a Marketing Manager is $127,560*

*2016 U.S Bureau of Labor Statistics